The purpose of clarification is to obtain a clear, bright wine. A wine is described as cloudy when many particles and/or colloids are observed in suspension.
While deposits of colouring matter and tartar are acceptable in older red wines, the clarity of a wine is generally a consumer requirement. Furthermore, suspended particles and macromolecules can cause precipitations, microbiological risks and decrease filtration quality.
A wine is considered clear when the turbidity approaches 1 NTU for whites and 2 NTU for reds.
Clarification is differentiated from stabilization by its purpose for the wine. It is possible to clarify a wine without necessarily enhancing its stability and vice versa. It is also possible for an operation to be both clarifying and stabilizing. These terms are explained and defined later.